Let's take a look at the word Digital Signage, which literally translates as an exponential sign or digital sign. Different from the traditional Signage, it is with digital attributes, digital is the use of networking, computerized products. Signage can be used as a paper notice or a variety of different materials of signs and signs.
Digital signage is the abbreviation of digital signs, it is a pure product noun, literally translated into Chinese after some blunt, for most people are strange and difficult to understand, not really used people can not imagine what digital signage can do.
The introduction of "digital notices" has done a very good job of clearing doubts from the perspective of the use of Chinese people, and the officials inform the following things, called "show". The so-called "notice" means that the government publicly informs its subordinates and the public of one or more important matters in the form of documents.
Look at the practical application, the government and enterprises use digital notices to publish internal documents to inform the public and staff, hotels can release service information such as meeting information to customers, and schools can publish campus news to teachers, students and parents. These are mostly within the range of digital notices.
Nowadays, however, the variety of implementation forms, rich content and gorgeous design make us have to say that it is difficult to equate notices and signs.
Notices are one-way, from the top down, signs can be two-way, from the merchant to the customer, and from the customer back to the merchant. Signs are restrictive, signs are optional. Signs are for the public good, but signs are for profit. Notices have a fixed place to post, but signs can not be limited to the form of expression.
At the beginning of the development of Digital Signage, digital signage can make up for the shortcomings of traditional paper notices and various material signs that cannot be updated and replaced at will. When more and more people understand digital signs, understand that signage can be digitized, and understand how digitalization is achieved, digital signage will be deeply understood and will be professionally defined.
In the stage that is about to enter a period of rapid growth, the diversified application of terminals is bound to make digital signage a more widely used term.