Internet connection

Any exhibitor who has ever attended a trade show knows the staggering potential costs of a broadband Internet connection. However, there are ways to avoid these costs and still get content on the screen.

The first is to take full advantage of 3G networks through the medium of mobile phones. Content can be uploaded, downloaded, and distributed via wireless access cards, or even smartphones with 3G smartphones attached to your laptops.

Another option is not to connect your screen to the Internet, but to pre-download and store content from your media player, PC, or USB drive. Most Digital Signage software can play multiple channels of content through multiple screens, as long as the appropriate number of media players are present.

In the case study described to the right of the ISP trade fair booth, the Mark Foreign Trade and Economic Cooperation Department was once used for residential use, and the content of the different channels was played on the display screen of the exhibition booth.

content

The content displayed on the screen is used to attract consumers into the booth, especially in the "sensory overload" trade exhibition environment, content plays a major role.

"Keep your content alive," says Jason Cremin, CEO of Remote Media. "Don't just have the long history of the company on the back of your stand, because people won't sit down with a cup of tea and look at it, they'll walk by in half a walk and have no idea of the overall idea you're presenting."

Gene? Mike Laurin, senior production manager for NEC's display solutions, says trade show content should always be to the point and have a designed product or service.

"You also want to make sure the presentation is fun and has relevant interactions," she says. "People are not going to sit down and watch a slide presentation about your product, so you have a very short time to get your message across."

Screen

There are many options for screens in the kiosk, ranging in size from 5 to 108 inches, but when it comes to screen selection the key is to ensure that the size and screen type are integrated with the overall kiosk design.

In ISP's case, the screen is required to be integrated with stainless steel sheets and panels, which cover the fluorescent screen leaving only the viewing area wrapped around the outside. "But it doesn't light up the screen as much as it displays content," declared Mark Wolfe, CEO of ProActive Inc. "Many times people have put up digital signage for the screen to be useful, and you really want it to image."

Maclaurin says people generally choose to use 46-inch displays in the booth. She claims that the 46-inch model was most popular in the past, and for several years accepted the 52-inch model. But that doesn't mean you can't use something bigger. NEC, Wireless Ronin and others have used NEC's 82-inch LCD at recent trade shows, and this year's trade show also used Panasonic's 103-inch plasma display and Sharp's 108-inch LCD display.

layout

The next consideration is where to place the screen in the pavilion. Generally speaking, the larger the screen, the screen should be placed at the back of the booth, according to MacLaurin. She also suggests placing the center of the monitor at eye level as much as possible.

There are also some good examples of placing screens outside kiosks to attract attention, and then using them to demonstrate specific examples.