The development of digital signage industry so far, has been from the original simple, rigid development to today's gorgeous colorful, the ultimate purpose is to provide more friendly information, harvest intimate advertising effect.
PC market heat in the decline, although the tablet market prospects are promising, but still in the level of pure consumer entertainment, digital signage is able to bring a lot of timely information and can create more profit margins of the industry, its attention will inject vitality into those industries?
New opportunities for the semiconductor industry
With the enhancement of digital signage interaction, the rapid increase in data processing demand, the processor requirements are getting higher and higher, and now the new digital signage products on the market have many are using Intel i5 or even i7 processors, do not underestimate the digital signage that seems to be used as a display, the hardware configuration is not inferior to the current strong performance of the laptop computer. And with the higher and higher requirements in the future, such as 3D, it will also open up a new market for processors of all levels.
Open up the application market for the panel industry
Panel industry suffered a winter this year, although SMIC's production line into mass production, let us see the end of the panel completely dependent on imports of hope, but with the panel use of large TV industry into the price war stage, panel profit margins are also squeezed, it is difficult to achieve profitability. Most of the digital signage is a large screen display, and the original LED light display is now being phased out, opening up a new application market for panel applications. And the future of digital signage emphasizes interaction, 3D display reflects the three-dimensional display effect, will also promote the technical innovation of the panel industry. Watching 3D TV for a long time will have many problems, such as tired eyes, less content, etc., but 3D panels are used in the digital signage industry without these problems, and it should not be too much to consider it as a 3D experimental application development.
Opening a new chapter in the software services industry
At present, in many industries, the market has shifted from selling hardware to selling services and content, and the profit model has become a long stream from a hammer sale. Mr. Liu Feng, product marketing manager of Intel's Embedded and Consumer Electronics Business division in China, said that in terms of digital signage, Intel will pay special attention to providing customers with special services in the future, such as digital signage evaluation and analysis services. Smartphones are popular because there is a huge amount of software available to us, and in the digital signage industry, as more applications are developed, they are sure to be accepted by merchants.
Here are some current typical digital signage application cases to share with you.
Body sense virtual try on wedding mirror K-Mirror
The virtual fitting mirror, which uses Intel Core ™i5/i7 processors, can use infrared sensors to grab the contoured body of the wearer, and then use depth sensors to measure the distance between the body and the screen. Finally, the virtual clothes stored in the magic mirror are naturally matched to the body of the wearer. With the help of this magic mirror, the fitter does not need to wear the wedding dress, it can easily and quickly choose and match their favorite clothes, making the complicated and complicated wedding dress selection and fitting process become simple and casual and fun.
At present, many wedding studios and clothing retail stores have installed this body-sensing virtual fitting mirror, attracting a large number of customers to experience this high-tech fitting feeling. In this way, the problem of how to attract customers to retail stores as much as possible can be effectively solved, and there is more opportunity to convert customer traffic into actual sales.
Multimedia digital signage touch system i-Kiosk
Based on the Intel H67 chipset and Intel Core ™i3 processor, the digital signage touch system provides rich 3D map navigation, neighborhood guidance, entrance and traffic inquiries, detailed merchant and exhibitor information search, product and service display, promotional information and advertising applications for specific places. Through this interactive navigation device, users can easily search and query the information or goods they are interested in, and businesses can improve their service quality and greatly save labor costs. In addition, the system is also suitable for enterprise internal information navigation and product project display.
Mobile mini desktop interactive inquiry machine K-tabletop
This mobile mini interactive inquiry machine using Intel ION platform, powered by batteries, with WIFI wireless access function, can continuously play video for more than 18 hours, suitable for clothing retail stores, cosmetics counters, hotel reception, company reception reception, bank VIP room, exhibition booth, outdoor product promotion and other places. The deployment of this mobile mini interactive inquiry machine by enterprises can not only convey a new corporate image, but also build a bridge for external communication.
Government agencies, office buildings, bank halls, streets and even stores will become places for digital signage products, and the market prospect is really promising.