Create a satisfactory plan

When a digital signage program is adopted for evaluation, it still needs to be interrupted to ensure stable operation, even if the program is successfully tested. If the program fails to attract major event participants in the first 6 to 12 months, it is clear that something is more or less wrong with the program itself, such as the cost, the process of use, or a combination of them.

First, let's look at costs. This includes not only the cost of the technology itself and installation, but also additional costs such as content development and management. Both upfront and subsequent investments need to be openly discussed at the beginning so that participants understand their likely return on investment (ROI). The most successful deployments we've seen in our experience have been those that leverage long-term investments to secure spending on each node.

Design content that highlights brand and independence

Making sure your content developers can integrate branded content, corporate advertising, special displays, and seasonal offerings is critical to keeping your product's satisfaction level growing. The purchasing experience of marketing executives shows that it is important to communicate product differentiation, and we must highlight the brand message and repeat it. The content of digital signage can be closely integrated with the brand message, you can not just equate its effect to the effect of television advertising.

A typical showroom or retail environment can compete for brands and popularity, with salespeople of all levels competing for attention and service just like any other customer. It's a decentralized environment, which requires you to have eye-catching, innovative content to attract consumers to your brand, your products and even those independent retail stores.

The purpose of promotion is to educate consumers about the special technologies, features and benefits of your product. The marketing of a new product or product with attachment features can be seen as a communication challenge.

The display of information content on digital signage displays contributes significantly to this challenge. Unlike traditional print POP, today's digital messaging can be remote controlled to ensure in-store messaging is consistent with other marketing media. It also allows independent merchants to display special store promotions depending on their region and season.

Finally, end-user surveys show that brand awareness measurements, quality of retail experience, retailer satisfaction, and all value-added sales are attributed to this program. It was agreed that quantitative definitions should be made at the first presentation, and that all the participants could evaluate and modify the program in hopes of making it work as intended.

Management and metrics: Build before deployment

The first step that is often overlooked when we take on a project, the business defines exactly how the project will be managed and measures success. Project management includes installation, equipment monitoring, maintenance, content layout, satisfaction surveys, and feedback. Centralized management of programs and content is not only a requirement for quality control, it is also key to help control and analyze performance. Centralized project management influences technology selection, content seller selection, and even internal brand responsibility.

Location: Identify where digital signage can work **** for your brand

It is often said that whoever is closest to the place of sale wins. This is certainly true for mass consumer goods, but there are also more expensive items that need to be bought carefully. Several recent third-party studies have shown that marketers of expensive products consistently rank popularity as the top priority in delivering brand messages.

The preferred location for the monitor is next to the sales counter

**** Appearance

High-end distributors want their showrooms to be consistent with the products they sell, limited to the traditional "Christmas tree" that can be the same as any other retail store. This attitude has influenced the location and density of traditional printed posters, but it has also led to a shift in consideration of the upscale appearance of flexible, multi-functional digital poster signage.

Optimal floor

The **** height of each display depends on the area and needs of each installation site. In the past few years, we've found a monitor **** behind the sales counter. This location has the dual function of increasing brand awareness and boosting sales, while also reducing wait times and getting consumers ready to buy. The installer will also consider installation considerations, ceilings, heights, and other optional locations.

Location flexibility

Using VGA, DVI, and HDMI links, displays can be installed up to 100 feet away from power and signal sources without the use of a video converter. This flexibility makes sense for installations with power location and signal concerns, and also allows displays to be installed in different areas within a showroom or service center environment.

Display specifications for the challenges of the retail environment

Independent retailers of valuables are usually not located in the standard retail segment. For example, cars, motorcycles and outdoor equipment service centers can resist heat, cold, dust and supermarket environments, while some electronic equipment cannot. Many showrooms have thick glass storefronts, and this glass presents a special challenge for the display to reflect light.

A good display, such as a Samsung display with a brightness of 450cd square meters, can provide high-quality pictures even in bright environments without worrying about reflections. The connection column of the RS232 has another advantage, it allows for remote control and monitoring of the display. Having a wide field of view (178 degrees) on the designated display is a good way to ensure that more consumers see your message.

These displays also feature a dynamic 40,000:1 ratio, 1920×1080 pixels, and a high-speed response time of 8 milliseconds, providing the ideal display platform for a variety of content.

Another issue for retailers and display selection is the size of the display. Although we currently find that 40-inch displays are by far the most popular, some places may require a larger or smaller size.