Analysis of digital signage industry vocabulary

2021-07-08 管理员 Read 0

Media player


Digital standard equipment refers to the media player is different from the traditional sense of "media player", that is, to play multimedia playback software; The media player here can also be called "multimedia player", which refers to the host used to connect LCD, LED, PDP and other display devices, which can receive and store content (such as video, text, pictures, etc.), or just play the signal reception and display, without storage function.


New media


It is the media form that appears under the new technology support system, such as digital magazines, digital newspapers, digital broadcasting, mobile phone SMS, mobile TV, network, desktop Windows, digital TV, digital movies, touch media and so on. Compared with the four traditional media in the sense of newspapers, outdoor media, radio and television, new media is vividly called the "fifth media".


Announcement system


The content publishing platform based on the network architecture has a variety of architectures such as C/S, B/S, cloud computing, etc. Different from the traditional advertising machine, the announcement system pays more attention to software functions, and can generally achieve more database links and secondary development applications.


Data engine


Is a personalized name for multimedia players in some industries, more emphasis on the powerful performance of the hardware itself.


Using the electronic method, flexible content can be displayed on the LCD, PDP or LED layout, and the content can be changed at any time, without the need to change the paper.


Professional LCD


Different from the LCD TV we usually use, the professional LCD screen is the same frame design, suitable for horizontal and vertical use, and the screen itself has a long service life and a wide viewing Angle.


Interactive platform


Using touch screen technology to replace the mouse application, users can operate directly on the screen to query the required information.


Digital poster


As a display to replace the traditional light box + paper poster, the LCD screen also includes a host for storage and playback, which is used to display multiple posters, and can also design the dynamic effect of poster switching and the length of poster playback.


Embedded hardware


From the outside of the hardware, it is smaller than the traditional PC, and from the stability of the hardware, it adopts the fanless design, supports 7*24 work, and has a longer service life.