Traditional digital signage solutions initially gained traction due to the ability to centrally change the contents of multiple displays at any given time period, allowing for remote or central control, saving time, resources, and costs. In recent years, innovative technologies have greatly expanded the reach of traditional digital signage systems and provided new competitive advantages for points of sale, museums, hotels or restaurants. Today, the development focus of digital signage has quickly shifted to interactive content, becoming the hottest topic in the market, and gradually forming several significant trends to help the industry meet the next round of new development opportunities for digital signage.

01 Face recognition can solve many problems

A big problem faced by outdoor advertising for a long time has always been the fuzzy area of advertising effectiveness tracking. Media planners often refer to it as CPM, which generally refers to the cost per 1,000 AD contacts, but this is a rough estimate at best. Apart from the fact that online advertising is paid per click, especially when it comes to digital content, it is still impossible to accurately measure the effectiveness of advertising media.

This is where new technology comes in: Proximity sensors and cameras with facial recognition can accurately measure whether a person is in range, and even spy on whether the target audience is watching or looking at the target media. Modern machine algorithms can even accurately detect key parameters such as age, gender and mood by analyzing facial expressions on camera lens footage. In addition, the interactive touch screen can be clicked to measure specific content, and can accurately evaluate the effectiveness of the campaign performance and return on investment. The combination of face recognition and touch technology can measure exactly how many target audiences are responding to what content, and help further create more targeted advertising and promotions, as well as continuous optimization efforts.

02 Touch screen keeps the shop open

Since the introduction of Apple's iPhone, multi-touch technology has been quite mature, and the touch sensor technology suitable for larger display formats has advanced by leaps and bounds in recent years, while the cost has fallen, so it is more widely used in digital signage and professional fields, especially in customer communication. Interactive applications can be operated intuitively through gesture sensing, which is rapidly multiplying in displays in public areas; This is particularly evident in interactive self-service solutions for retail, point-of-sale product displays and customer inquiries. After the store closes, interactive shop Windows and virtual shelves can still display products and styles on the spot for you to buy.

03 Interactive apps need to be down?

Despite the growing availability of interactive multi-touch hardware, there is still a significant lack of touch screen software and software developers in the B2B space compared to smartphones and tablets in the B2C space. Therefore, until now, professional touch screen software is still independently developed on demand, and often requires greater effort, time and financial resources; Manufacturers and distributors in the sale of displays too

The process is naturally difficult, especially when the low cost of hardware and the cost of custom software development are simply unrealistic. For touch screens to be more successful in B2B in the future, standardized software development tools and distribution platforms will be necessary to ensure their greater popularity, thus taking touch screen technology to the next level

04 Object recognition for product positioning in the store

Another major trend in digital signage in the retail market: interactive product identification, allowing customers to freely scan any product; The corresponding information is then processed and displayed in multimedia form on the screen or on the user's mobile device. In fact, product identification uses a variety of existing integrated technologies, including such as QR codes or RFID chips, which simply replace the modern form of traditional barcodes and give modern applications. For example, in addition to direct product identification on the touch screen, the circular marker chip attached to the actual product can be further used as an auxiliary tool to display the exact location of the product in the store, while displaying the corresponding information on the screen, and the user can also interact with the display through touch operation.

05 people audiovisual market prospects clear industry outlook golden development period

The development and market focus of digital signage in the next few years will focus on achieving customer interaction and engagement through new interaction technologies and innovative solutions to enhance the entire interaction process and experience. At the same time, with the rapid development of more advanced audio and display technologies, the Internet of Things network to connect everything, cloud computing and artificial intelligence to promote growth, the audiovisual industry will be one of the pillars of future market development, and one of the hot development will be in performance entertainment and new media experience. The dramatic transformation of the market has opened up many exciting new platforms and business opportunities for companies and players that have never been seen before. The trends and data point to a bright future for the audiovisual market in the coming years, and you can be sure that the industry is well positioned for a golden period of growth with new opportunities in the professional audiovisual and integrated experience industry.